About

Hey. Welcome to our page Ruff Diamonds. We are Paula and Malo husband and wife and we are proud to bring you Ruff Diamonds.
We design exclusive, iced out and custom made jewellery for men. We are the only company in NZ that focus only on this top end market. The items are not your average, boring and middle of the road Mall shop jewellery.
For years we would go jewellery shopping and we were bored. The shops were boring and had no flavour. We saw that the market was missing real exclusive prestigious jewellery for bad ass men and women. So we thought lets do it ourselves. What is available is shit and we want more so here we are.
The name Ruff Diamonds represents us, one ruff, street wise and tough the other the diamond business minded and smart. We will let you guess who’s who. We still dispute this and often swap labels as we are a tad bit crazy and we don’t give a shit about that.
If you have been looking for that iced out, quality, exclusive item or if you would like custom make that club ring, family ring, gift or any other custom piece. Message us today.
Many clubs in the past have been paying too much or have been dealing with jewellers that don’t fit the bill. Now, those days are over. Nothing is too much or too scary for us. We deal with everyone the only rule is you must be bad ass.
We are currently focusing on Rocks for bad boyz BUT the Rocks for bad ass chicks won’t be far away.
We have an appointment only policy if you would like to come and view any pieces or to discuss your custom piece. We also have an online store that you can shop in with ease at www.ruffdiamonds.nz and we have a shop on our face book page. We are extending our jewellery line all the time.
The only other thing that we must mention is that we are a ride or die kinda family. To us blood makes you related but loyalty makes you family. To 1% era now you know who we are.